Categories: Accessories | Eyecare & Optical

Discerning Eye

See Well. Look Great.

(319) 338-6800

119 E. Washinton St.

Iowa City, IA 52240

Sun: Closed
Mon: 9:30 am  -  5:30 pm
Tue: 9:30 am  -  5:30 pm
Wed: 9:30 am  -  5:30 pm
Thu: 9:30 am  -  7:00 pm
Fri: 9:30 am  -  5:30 pm
Sat: 9:30 am  -  4:00 pm

Discerning Eye is Eastern Iowa's foremost award winning optical boutique and THE place to find unique and exclusive eyewear and sunglasses in Eastern Iowa.

Here at DE, we provide personalized, friendly and informed service to help make choosing your new eyewear a wonderful experience. Find the perfect eyewear for your style and personality with a personal eyewear consultation from our friendly and certified opticians, Joni Schrup, Joni Long and Jennifer Robb.

Our eyewear selection includes the newest, most fashion-forward looks from Europe and Japan. We have brought together an eclectic group of extraordinary frames to help revamp, refresh and revitalize your look!

We also offer comprehensive eye exams from our optometrist, Dr. Dan Wolfe.

Nearby Parking

Other Parking

  • On-Street Parking: Yes, Metered & Free Timed Zones
  • Off-Street Parking: Yes, Public Parking Ramps