Join ICAD + NewBoCo in Iowa City on Wednesday, May 17th or in Cedar Rapids on Tuesday, May 23 for our fifth session on Marketing + PR 101 for Starting a Business.

Session Learning Objectives:

Participants will gain an understanding of various marketing techniques including print, online, social media, influencer marketing, word-of-mouth, viral, special events, and guerilla marketing and how they can benefit your business. Additionally, you will learn tips and tricks for public relations, publicity, and media releases in a loud world.

Featured Speaker:

Katy Brown, CEO of KBM

Katy Brown offers personalized, strategy-first, marketing + PR consulting for companies that want to develop a marketing and social media strategy to authentically connect with their audiences, and move people to action. Katy helps companies break down marketing strategy by digital platform, adopt best practices, and deliver key guidance to help brands jump start, maintain, and elevate their marketing efforts. Throughout the past 20+ years, Katy has built her marketing career serving a wide range of industries. Clients have included: Hershey Candy Company, Steve Case (founder of AOL), Allsteel, Urban Acres Real Estate, Team Iowa Physical Therapy, Randy’s Flooring, Stoney Creek Hotels, BluPrairie Technologies, and more.

The Business Startup Speaker Series — presented by the Iowa City Area Development Group and NewBoCo — leads current and aspiring entrepreneurs + small business owners through a Step-By-Step guide of all the things you need to know when starting and growing your business. From Adminstrative Basics to Branding, we’ll cover it all.