Celebrate the season with Festive Fridays—a new weekly holiday tradition in downtown! From November 21 to December 19, enjoy carols, shopping, family-friendly fun, and special events like the Gingerbread House Competition and Living Windows.
Hop on the Holly Trolley, running every Friday from 5-8 p.m.., and visit a new store or restaurant each week. Downtown shops, restaurants, and entertainment venues are encouraged to stay open until 8 p.m. to join in the festivities.
Get into the holiday spirit with a free ride on the Holly Trolley, running every Friday from 5:00 – 8:00 p.m. during Festive Fridays. The trolley runs on a continuous 10-15 minutes loop, connecting downtown with the Northside – making it easy and fun to explore all shops and restaurants. Hop aboard on Washington Street across from The Englert Theatre.
Blackhawk Park will receive an upgrade this year, transforming into a festive gathering spot filled with trees, lighting, music, and cocktail tables perfect for mingling. Designed especially for the season, the Ped Mall will feel more magical than ever—and the beloved Pop-up Shops continue to anchor the space, offering a unique shopping experience for the community.
