Marketing Officer

At MidWestOne, our people are number one in everything we do. We are a community bank with a culture based on integrity and customer care. The people on our team are the foundation of our success. If you’re ready to work for an organization that values you, develops your talents and helps you grow personally and professionally, then look no further.

Works to achieve strategic objectives through leadership and participation in various marketing and customer experience capacities, committees, and initiatives. Collaborates in the development and execution of annual marketing plans and budgets. Leads the direction and execution of direct marketing strategies including direct mail, customer database marketing activities; segmentation, market research; and general marketing reporting. Assists with e-mail campaigns. Contributes to brand leadership through marketing and promotional activities.

• Collaborates with the Marketing team to develop and execute marketing strategies to achieve goals as identified in the bank’s strategic and annual operating plans.
• Assists in the preparation of the annual marketing budget; effectively works within the budget; monitors, records, and controls expenses.
• Administers direct mail campaigns including mailing lists, tracking, ROI, and reporting.
• Partners with compliance to ensure fair banking/CRA list selection compliance
• Works with Business Intelligence and Data Analytics team to achieve shared goals and initiatives.
• Collaborates with Marketing team to write and develop effective direct mail materials.
• Maintains continuous compliance with banking and postal regulations.
• Utilizes customer and prospect data to aid in client retention, acquisition, and cross-selling; monitors accuracy of data input/output; works with vendors to achieve and maintain effective direct mail marketing strategies; provides tracking reports; measures campaign profitability; identifies and investigates opportunities to achieve greater sophistication in marketing communication.
• Collaborates with Marketing and Compliance team members effectively through Kadince.
• Assists in direction, coordination, and communication with third-party vendors and suppliers.
• Other duties may be assigned

The Perks!

• Competitive base compensation with additional performance-based incentives/bonus potential (incentives and bonus will vary depending on role)
• Career growth  opportunities
• Continuous learning opportunities
• 401(k) Retirement Plan with company match with immediate vesting
• Employee Stock Ownership Plan
• Employer provided group life insurance with option to purchase additional life insurance for you and your family members
• Employer provided long term and short term disability insurance
• Paid Time Off, Paid Holidays, Parental/Grandparent Leave, and more!
• Medical, Dental, and Vision insurance
• Flex spending plan & Health savings accounts
• Additional Insurance options to meet your personal needs: Pet Insurance and Critical Illness and Accident insurance
• Student Loan Debt Reduction Program & Tuition Assistance Plan
• Wellness Program
• Free banking services and other financial services discounts
• Take Your Dog to Work Day in June
• Employee Rally Day- a day of celebration and recognition!

• Bachelor’s Degree in marketing, graphic arts, or public relations is preferred; or equivalent combination of education and experience
• Prefer marketing/business/communications/public relations education and five or more years of experience in a marketing leadership or support role
• Certified Financial Marketing Professional is a plus.
• Adobe Creative Suite; Microsoft Office. Specific bank programs: Kadince; 360 View experience a plus

We RISE by lifting others. RISE stands for Retention, Innovation, Support, and Empowerment. Through RISE we aspire to create and sustain a culture of diversity, inclusion and belonging at work and in our communities. Our commitment to RISE is reflected in our operating principles, people and culture. We pledge to continuously learn, so we can understand and support the differences of individuals, embrace each other’s strengths, and provide opportunities for all of us to work toward and achieve our full potential.