– Santa Visits, Teddy Bears, Tractor Wagon Rides, and a Downtown Hunt for the Elves Highlight the Festive Season –
(Iowa City, IA) – November 27, 2024 – The holiday spirit comes alive as Iowa City transforms into a winter wonderland with the return of its beloved ‘Tis the Season programming, beginning on Small Business Saturday. This special day celebrates the unique local businesses that make Iowa City extraordinary and invites the community to immerse themselves in the magic of the holidays in Downtown Iowa City. With an exciting lineup of festive events, downtown is set to spread joy and cheer throughout the season.
Small Business Saturday, officially recognized in 2010 by American Express, highlights the vital role independent businesses play in creating vibrant communities. Downtown Iowa City is proud to celebrate this day by encouraging residents and visitors to shop local and visit downtown during the holidays, reinvesting vital dollars into the local economy while supporting the small businesses that define our city’s charm.
To make it even easier to enjoy the day, the City of Iowa City will be offering free parking in all downtown ramps in addition to the Fare Free Transit on Saturday, November 30, 2024. These services allow shoppers to take their time exploring downtown’s diverse array of shops and boutiques while saving money this holiday season. By embracing our small businesses, we help ensure they remain at the heart of our community—keeping Iowa City thriving and full of character.
The holiday magic continues to grow downtown with the Iowa City Downtown District launching even more programming on Small Business Saturday. From treasured traditions to new experiences, the ‘Tis the Season events are designed to bring the community together while celebrating the small businesses that make our downtown a destination for all.
Santa Saturdays | Nov. 30, Dec. 7, 14, 21
- Visit Santa Claus at FilmScene and SpareMe in the Chauncey from 11:30 a.m. – 2:30 p.m. on Saturdays. Families can snap their own free festive photos and drop off their holiday wish lists with in a cozy, joyful setting.
Tractor Wagon Rides | Nov. 30, Dec. 7, 14, 21
- Hop aboard the holiday tractor wagon for a free ride through the streets of downtown, courtesy of our sponsor Hills Bank. Rides run every 15 minutes from 10:00 a.m. – 4:00 p.m., creating a delightful way to see the holiday lights and decorations. Rides are even sweeter with candy canes and a blanket to keep you warm!
Downtown Teddy Bear Room | Nov. 30 – Dec. 31
- Step into a world of wonder at the Hilton Garden Inn’s Teddy Bear Room. Open daily from 10:00 a.m. – 8:00 p.m., this cozy haven is filled with teddy bears of all shapes and sizes. Families can enjoy the charming atmosphere, and bears will be available for purchase during the final week of December.
- NEW for 2024, join the Iowa City Public Library for a magical storytime experience in the Teddy Bear Room at the Hilton Garden Inn. Each session runs for 30 minutes and features heartwarming tales perfect for kids and families on Tuesdays, Dec. 3rd, 10th, and 17th at 9:30 a.m.
Downtown Hunt for the Elves | Nov. 30 – Dec. 31
- Join the search for over 50 mischievous elves hiding in downtown shops and restaurants! Find 10 elves to win a small prize and enter the grand prize drawing. Pick up and return your elf card at the Iowa City Public Library or Iowa Book.
Holiday Pop-Up Market | Nov. 21 – Dec. 24
- Sponsored by GreenState Credit Union, this curated market showcases unique gifts, crafts, and seasonal treasures from local artisans. Located in Black Hawk Mini Park in the Ped Mall, the market will be open daily from 11:00 a.m. – 7:00 p.m. Featuring a rotating lineup of small businesses, local makers, bakers, and artisans, it’s the perfect spot for finding gifts while supporting small businesses. See the full schedule online.
2024 Downtown Holiday Gift Guide
- Browse the ultimate shopping guide featuring curated gift ideas from Downtown Iowa City businesses. Whether you’re looking for one-of-a-kind finds or local favorites, the guide has something special for everyone on your list.
“There’s truly nothing like Downtown Iowa City during the holidays,” said Christopher Hunter, Director of Marketing for the Iowa City Downtown District. “From the enchanting lights and visits from Santa to the one-of-a-kind shops, downtown becomes a hub of holiday cheer and community connection. Supporting our local businesses not only strengthens our community but also creates lasting memories for families and friends who visit. We’re excited to welcome everyone to experience the magic of the season.”
Beyond the ‘Tis the Season festivities, Downtown Iowa City businesses and organizations are bringing even more holiday spirit to the community with more engaging programs and activities for all to enjoy. With classic shows and unique markets, there’s always something festive happening downtown.
Additional Holiday Events Include:
- 20th Anniversary of The Nutcracker | Dec. 6 – 8
- Arts & Crafts Bazaar at Iowa City Public Library | Dec. 7
- Nolte Madrigal Dinner | Dec. 13 – 15
- Holiday Market at Robert A. Lee Recreation Center | Dec. 14
- Riverside Theatre’s It’s a Wonderful Life: A Radio Play | Nov. 29 – Dec. 15
- Eastside Artists Annual Show & Sale | Dec. 6 – 8
- Drop-In DIY Free Gift Wrapping | Nov. 15 – Dec. 31
There’s no better time to experience the heartwarming charm of Downtown Iowa City. Bundle up, grab a hot drink, and join in the celebrations with all of the family-friendly events.
For more information and a full schedule of events, visit: www.downtowniowacity.com/events/tis-the-season/
