Retail Referral Program

The Iowa City Downtown District’s ILoveIC Retail Referral Program is an initiative aimed to reward community members for engaging directly with entrepreneurs and experienced independent retail stores that would complement and strengthen the downtown Iowa City retail cluster.  The referral program is intended to engage those that are passionate about downtown Iowa City and demonstrate their ability to help welcome others into the market using a non-traditional, grass-roots approach to economic development.

The program incentivizes the community to seek out and refer independent store owners to Downtown Iowa City with a $500 referral reward for any referral that results in a newly signed lease within the district or a $10 gift card incentive for any referral that results in an owner contact connection.

Have you ever thought…Wow, I love this shop, I would love it if they had a store in Iowa City? Help the Iowa City Downtown District recruit shops that you love and maybe a perfect fit for Downtown Iowa City. Whether it is a second shop location or a retailer that is seeking its first brick-and-mortar location, there are terrific opportunities for independent retailers to join our strong retail cluster.


Engage a sales associate or clerk to seek out an owner or owner representative.
Share digital retail brochure and your passion for Iowa City.
Capture store information and contact details to share with the ICDD .
Share the information in the following referral form.

Us (Iowa City Downtown District)… 
Follows up by sending them a retail kit from downtown Iowa City.
Continues the relationship with you and the owner or carries it forward independently (we will connect with you about it).
Rewards you with a $500 check for your referral if the store signs a lease downtown and/or $10 downtown gift card for each referral that results in a response from the store owner. We will notify you!

For referral rewards, all contact information provided should originate through an in-person connection with you and should not be submitted by researching website information alone.